1. Start from real triggers
Events they're attending, ads they're running, tech they've just adopted—each play is anchored in something actually happening in their world. No spray and pray.
How we build high-signal outbound
We start with the signals your competitors ignore—events, ad activity, product usage, hiring, market shifts—and turn them into outbound plays your reps aren't embarrassed to send.
2. Build plays your team can run
We package the research into clean lists, messaging, and steps your existing reps or agency can execute without needing another platform or six-month ramp.
3. Protect deliverability and trust
We design infrastructure that looks like a real business—trusted domains, simple microsites, and sane sending patterns that survive Google's latest filters.
Why teams hire us
Most GTM teams are drowning in data and starving for focus. We step in when you know you should be running smarter plays—around events, ad fatigue, or niche triggers—but no one on the team has the cycles to own it. You want fewer, better plays, not more tools. You care about reply quality more than send volume. You'd rather work with operators than a generic agency.
- You want fewer, better plays—not more tools.
- You care about reply quality more than send volume.
- You'd rather work with operators than a generic agency.
Built by operators, not theorists
We're a small GTM studio run by former founding AEs and sales leaders. Over the last decade, we've helped grow multiple startups from first customers to multi-billion-dollar outcomes, including a company valued above $13B.
Now we use that experience to design outbound plays that your team can actually run, measure, and scale—without lighting your domains or reputation on fire.
Start small, then scale what works.
Most teams start with a single focused engagement—a key event, a Meta ad fatigue audit, or a specific outbound play. If it lands, we turn it into a repeatable system your team or agency can keep running.
- One-time projects (events, audits, play design)
- Ongoing GTM studio support for multi-play roadmaps
- White-label support for agencies and partners
No pricing pages. No retainers you can't unwind.
We scope each engagement based on your motion, your team, and the signals we're building around. You won't find rigid packages here.
Tell us what you're working onFrequently asked questions
Do you replace our SDR team or agency?
Usually, no. We design the plays, build the lists, and craft the messaging. Your existing team or partners run the sequences. In some cases we'll help with execution, but we're not trying to own your whole funnel.
Can you help just with events or just with ads?
Yes. You can bring us a single conference, a Meta ad account, or a specific ICP, and we'll build a focused play around that one motion first.
What does working together actually look like week to week?
We'll agree on the core signal we're building around, then ship: a clean target list, a short brief, messaging, and a simple way to measure what happens. From there, we either iterate or move to the next play.
Tell us what you're trying to make happen.
A short Loom, a document, or a quick email with your context is enough. We'll respond with whether we can help and, if so, what a small first project could look like.
Email: hello@bridgecityadvisory.co